We help sports business leaders elevate and innovate
Expert Guidance
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Proven Strategies
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Legacy-Defining Success
Our Services
As a sports business leader, you are driven to improve constantly. You’re great at driving revenue and your team works hard, but your successes haven’t measured up to your lofty standards. Transformational business advice starts with truly listening to you and helping you uncover the issues you face and the opportunities available to you. The Sports Business Consultants know that understanding business challenges and goals is the first and most critical step toward achieving success. These are key ways we can support you.
Strategic Planning & Organizational Alignment
Business Development
Legal Compliance & Risk Management
Internal Investigation Support
Governance
Strategic Planning & Organizational Alignment
Strategic planning can have a significant impact on an organization's ability to execute its vision.
We help you:
Set organizational SMART goals that go from "Mission" to "Vision" to "Strategy" to drive alignment at each level within your organization
Focus resources (both human and financial) on what's most important
Create accountability by establishing standards and responsibilities
Promote a culture of continuous improvement
Monitor progress using analytics and KPIs
Proper strategic planning helps organizations strengthen their business operations, ensure partners/stakeholders are working towards common goals, and deftly navigate changes in direction when major challenges arise.
Business Development
Business development is crucial for any organization.
We help you:
Cultivate and monetize assets to create diverse revenue streams
Create meaningful consumer experiences that foster loyalty and engagement
Forge strategic partnerships to build a strong, recognizable brand that attracts fans/customers and investors
Develop comprehensive marketing strategies and leverage data insights to maximize your reach and impact
Diverse and innovative business development strategies provide an organization with the resources it needs to thrive in a competitive industry and ensure long-term growth, as well as financial success.
Legal Compliance & Risk Management
Sound legal compliance and risk management strategies offer numerous benefits that contribute to an organization's overall stability, reputation, and profitability.
We help you:
Assess whether your policies and procedures are comprehensive and consistent with best practice
Align risk management approaches with business strategy
Build a positive, risk-addressing organizational culture
Drive legally compliant decision-making
Reduce costs associated with risk mitigation
By ensuring that legal, financial, and reputational risks are well-managed, organizations position themselves to thrive in both stable and challenging times.
Internal Investigation Support
Conducting effective internal investigations is crucial for any organization because it directly impacts trust, compliance, legal protection, and organizational culture.
We help you:
Mitigate risk through comprehensive investigations so that issues don't escalate and lead to greater harm
Strengthen your culture by ensuring employees feel valued and secure, knowing misconduct or harassment will be properly addressed
Uncover misconduct and non-compliance early, allowing for proactive corrective action
Provide insights on root causes to help improve policies, procedures, training, and internal controls, preventing future incidents and fostering a safer environment
Safeguard your reputation by showing commitment to addressing issues seriously and fostering trust among employees and the public
Investing in sound internal investigation support shields your leadership, helps prevent legal issues, and reinforces a positive organizational environment.
Governance
Good governance ensures effective, transparent, and ethical management and enhances the credibility, growth, and impact of the organization along with its leadership.
We help you:
Develop education and training in line with governance goals
Solidify your governance structure by defining roles, responsibilities, and reporting structures in accordance with industry best practice
Establish/review/improve codes of ethics and codes of conduct
Explore ways to develop diversity and inclusion in leadership
Adopt fair financial management and budgeting practices
Good governance practices ensure an organization can fulfill its mission while safeguarding against corruption and mismanagement.
About Us
Who We Are
We are seasoned executives in global sports and entertainment, bringing decades of business and legal expertise from professional and amateur sports, as well as corporate America. Our extensive network of trusted experts and industry leaders is here to provide the support you need, combining professional insight with a personal touch.
Norman Wain
President, Founder
Experience
Chief of Business & Legal Affairs Major Sports Governing Body
VP Corporate Legal Affairs $1B Publicly Traded Athletic Retail Company
Business Affairs Exec Hollywood Talent Agency
Advisory Board Chair International Sports Media Entity
Education
JD, Pepperdine University School of Law
BA, University of California, Berkeley Phi Beta Kappa
Leadership Program, Northwestern University Kellogg School of Management
What We Do
We empower teams, leagues, governing bodies, federations, event organizers, corporations (including non-profits), and individuals with proven strategies to achieve their goals and maximize opportunities in the business of sport. With strategic operational and legal guidance from a trusted source, we streamline processes—saving you valuable time and resources without compromising on quality or expertise.
Who We Serve
National & International Governing Bodies
Corporations Engaged In Sport
Youth Sports Leagues
Colleges & Universities
Elite & Emerging Elite Athletes
Sports Media Start Ups
Non Profits Who Use Sports to Fundraise
Sports Marketing Firms
Our DNA
Achievement & Results
We focus on driving measurable success.
Integrity
We act with honesty in all our interactions.
Innovation
We constantly seek new approaches and solutions.
Transparency
Clear, open communication at every step.
Passion
Enthusiasm for sports and excellence powers our work.
Fairness
Equity and respect are at the core of our partnerships.
Quality
Uncompromising standards in everything we do.
Impact
We’re committed to creating meaningful results.
Our Methodology
Develop a Winning Game Plan
We start with a deep dive into your objectives and desired outcomes. Together, we define our working relationship and establish a clear scope of work to ensure we’re fully aligned.
Set Clear Goals
We collaboratively define success metrics, so we’re all focused on the outcomes that will make the greatest impact for you.
Play to Win
With a clear game plan and defined goals, we execute with precision, passion, and an unwavering commitment to achieving your success.
“Sports is a global enterprise with immense economic and social impact, uniting people through deep emotions and passions. It inspires greatness and leaves a lasting mark on both business and life, from local youth games to the pinnacle of professional competition. With billions of dollars generated from competitions, media rights, sponsorships, ticket sales, and merchandise, the sports industry exemplifies the power of passion-driven business on a worldwide scale.”
Contact
Please complete the contact form below and one of The Sports Business Consultants will be in touch with you shortly.
